Admittedly, I’m an introvert, homebody, and hermit. This means that I have entirely too much time on my hands, and as a natural consequence; I fall into various rabbit holes on YouTube and Netflix. There was a month period in 2019 where I consumed every Biggie and Tupac documentary ever made. I also went through a “la cosa nostra” phase where I watched most, if not all, documentaries on the Gambino family. There’s no real rhyme or reason to it.
This week I ran into the Barstool Sports Youtube Account. I’m not really a sports girl, so there was absolutely no reason to click on one of these videos. I’m not even entirely sure how it weaseled its way onto my home page. Nevertheless, it has been on a loop ever since.
Barstool is a sports media company – they’re on radio, have multiple podcasts, a huge social media presence, and a blog. However, they started as an independent, small – town newspaper that grew as a result of their unwavering commitment to the work.
The founder has everything you’d want in a “Genius/ Founder/ Owner” archetype. He’s a smart guy that bet on himself, he has that gritty “got it out of the mud” backstory, but maintains the ability to laugh at himself. The catch is that as a leader, he’s more King Joffrey than Jon Snow.
The draw, for me, is their Youtube series Stool Scenes. It follows a bunch of guys that work for Barstool Sports in different capacities. It’s got elements of The Office and even Parks & Recreation, as it shows the highs and the lows of working at a fast – paced media company.
The real gold is the fact that there are a group of people who went all in on their dream job. It shows the value of working as a team and the reward in taking the risk of building the life you want. I think that’s something everybody can cheer for.